About White Sage Masters

Welcome! My name is Juan Lencioni and I am the owner of White Sage Masters.

Farm Lencioni has been a family-owned ranch for many years.

My father was growing alfalfa (hay) on 160 hectares with the plentiful water reserve in the farm's water hole. Water supplies began to dwindle, leading to a pivot to tomatoes, pickles, and chilis, which needed less water to thrive in this environment. Water levels continued to drop, allowing for only 80 hectares of fertile land.

A visitor spotted a large white sage plant growing on the edge of the property. When asked what it was for, I learned about its medicinal and cultural properties. This ignited a new avenue to continue farming the land as my father had done in the past. I began experiments, growing a few rows of the hectare. After many attempts, we finally saw growth and began to cure, dry, and wrap smudge bundles.

We grew each year, and with my family's help, we can now offer a wide variety of sage products at very competitive price points directly to businesses like yours.

Please see the attached images of my family, our business, and even our very helpful dog, Aslan. He inspires us with his relentless energy to take care of this beautiful land and continue to work hard for all those in need.

We are truly grateful for your interest in our products. Please feel free to contact us if you have any questions or need further information. We look forward to the possibility of working together.

Together, we can grow and grow!